Case # 1 : When NASA began the launch of astronauts into space, they found out that the pens would not work at zero gravity (ink will not flow down to the writing surface).

Solution # 1 : To solve this problem, it took them one decade and $12 million. They developed a pen that worked at zero gravity, upside down, underwater, in practically any surface including crystal and in a temperature range from below freezing to over 300 degrees

Solution # 2 : And what did the Russians do…?? They used a pencil.

Case # 2 : One of the most memorable case studies on Japanese management was the case of the empty soapbox, which happened in one of Japan ‘s biggest cosmetics companies. The company received a complaint that a consumer had bought a soapbox that was empty.

Immediately the authorities isolated the problem to the assembly Line, which transported all the packaged boxes of soap to the delivery department. For some reason, one soapbox went through the assembly line empty.

Management asked its engineers to solve the problem.

Solution # 1 : Post-haste, the engineers worked hard to devise an X-ray machine with high-resolution monitors manned by two people to watch all the soapboxes that passed through the line to make sure they were not empty. No doubt, they worked hard and they worked fast but they spent a whoopee amount to do so.

Solution # 2 : But when a rank-and-file employee in a small company was posed with the same problem, he did not get into complications of X-rays, etc., but instead came out with another solution.

He bought a strong industrial electric fan and pointed it at the assembly line. He switched the fan on, and as each soapbox passed the fan, it simply blew the empty boxes out of the line.

* Always look for simple solutions.
* Devise the simplest possible solution that solves the problems.
* Always focus on solutions & not on problems

Note: Got this text as a forward mail, but still its speaks nothing but the truth  😀


  1. It is true that in our present busy and hectic life, the first thing we lose is our simplicity and thus fail to find simple solutions of problems. This is a nice article to remind us to be simple and take the simple solutions to problems of life…

  2. Pingback: The KISS principle « The Merry Muses

  3. Well, both the cases are famous and are doing the round since long.. as all I did was copy and paste, had to credit someone – lucky you ..

  4. There are two sides to the coin. The Russians may have used the pencil but the Americans have discovered a technology, which, might have not been the best of the options in this case but could be used well somewhere else. They have invested in developing a competence, in this case a technology.

    The computers may not have been developed for the internet, but the countries which have invested on research of computer technologies are also the leaders in the internet technologies. So, competence wise, such things make better engineers to develop incredible things. Yes, they may not be the most efficient ones.

    Destination Infinity

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